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Karen Van Cleve, highly-accomplished owner of Live Well Coaching, has recently achieved something that many of us hope to do one day: publish a book. Congratulations are in order for Karen who just published her first book (of a future series) titled, 66 Simple Secrets to Save Your Sanity. Karen uses her book as a promotion tool for her business, and she sells or gives it away depending on her business objective.
Karen offers several key suggestions for want-to-be authors. First, she highly recommends the book, The Complete Guide to Self-Publishing, written by Coloradoan authors Tom and Marilyn Ross. Second, she suggests joining a group that will support you 100% in moving forward, such as a writers’ group or mastermind group. Third, she advocates using mind-mapping techniques, to write down on paper what the various tasks are to have your book published. Finally, she advises determining exactly what purpose your book will serve and how you will use the book in your business.
Our “featured-coach-of-the-month,” Karen Van Cleve, would like to encourage everyone who hasn’t done so already to become a member of the DCF. She enthusiastically states, “Joining the DCF was one of the best personal and professional decisions of my life!” May DCF have the same effect on you!
Karen Van Cleve, newly-published author, offers some additional tips for future book publishers:
· Hire a book coach! These experts are wonderful and make the entire publishing process less intimidating and more manageable. A book coach will help you determine where to begin.
· Again, be sure that you have clearly defined the purpose of your book. Ask yourself, “Who is going to read my book? How will I use it?” Have concrete answers to these questions to guide you during the publishing process. Even if you have secured a contract with a larger publisher, it will still fall largely on you to market and sell your own book. Having your target market and purpose clearly defined at the very beginning will assist you greatly when implementing your marketing.
· As stated earlier, Karen strongly recommends the book The Complete Guide to Self-Publishing. This books addresses the ‘nuts and bolts’ of the publishing work: how to get an ISBN number; general publishing guidelines, such as writing your book so that it has multiples of four pages; etc.
· Even if you are self-publishing your work, talk to at least a couple of different people who work in the book-publishing industry. “Stay open to making a comparison between publishers.”
· Don’t be afraid to ask questions of potential publishers and experts; ask for their references and follow-up by calling them.
· Make use of the resources around you; don’t hesitate to ask others for their assistance and/or expertise. (And that, of course, includes fellow DCF coaches.) “Follow the people who are guiding you.”
· Most importantly, Karen strongly advocates: “…stay[ing] open to the evolvement of the process. Don’t be tied to a specific outcome; be flexible to what might evolve.” Wonderful advice!
When asked if she would do anything differently in hindsight, now that her book has been published, Karen Van Cleve answered, “No,” which was a wonderful surprise to the interviewer’s ears! Thus, if you follow the advice that Karen has so generously shared with all of us, your road to final publication should be a smooth one too!
By Judy Schiller Member, DCF PR Committee
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